Objective
Design a book for a future report based on a chosen brand LEGO’s existing publications. The goal is to challenge our approach to typography principles and explore innovative ways of communicating through the lens of technological advancement.
Approach
After delving into LEGO’s brand messaging and core businesses, I synthesized the information about toy innovations as the major content. Line graphics and mono-spaced types were applied to create a sense of science and technology. Accent colors were used in a subtle way that made black and white photos visually engaging.
